Three short films will be produced. Through innovative primary and secondary research, they develop and apply insights. Basic production techniques will be taught.
Students will be called on to develop and examine ideas that differentiate brands, build sales and affect market share. Techniques for decision-making are explored along with Web analytics, performance metrics and ROI.
Accounting for Communication Professionals. Explores the media of print, Internet and television to develop and understand the basis of good design and art direction.
Business, Master of Science M. Projects will force students to think about every aspect of the consumer experience including store appearance, product selection, employee behavior and the purchasing process. Continues the development and demonstration of conceptual and creative abilities and insights in a variety of areas sought by agency art directors, copywriters and recruiters.
After their first year, qualified students are offered internships where they gain experience and foster industry relationships. Review a variety of qualitative and quantitative research techniques as well as an introduction to writing creative briefs.
After their first year, qualified students are offered internships where they gain experience and foster industry relationships. The working environment is similar to that of agencies and their clients. Review a variety of qualitative and quantitative research techniques as well as an introduction to writing creative briefs.
The program offers a Master of Science in Business with a concentration in branding, and it is divided into five focus areas subconcentrations: This is a practical course that prepares students to be senior-level strategic thinkers throughout their careers.
Explores the delivery of concepts to an audience to determine how the message is received. Visual Storytelling and Design for Strategists. Students will demonstrate the ability to execute specific skills related to their individual subconcentration.
Will teach how to attack a problem, how to work through a creative block and how to be a better judge of your own work. Exposes students to detailed, practical information about the tools and tactics used to apply inventive brand strategies.
Will teach how to attack a problem, how to work through a creative block and how to be a better judge of your own work. Emphasizes a teamwork approach to art direction and concept development.
Semester course; 1 credit. The track addresses the changing industry, as the digital world plays a bigger part in advertising and branding every year. On graduating, many student go to work for advertising industry clients instead of advertising agencies. Ethical considerations faced by industry practitioners will be explored.
Since brand managers must direct and manage the efforts of colleagues and agencies not under their control, there is a concentration on developing forceful, persuasive communication skills. At the Brandcenter, creative brand managers are taught to act as the client.
However, in all cases, the official policies and procedures of the University Graduate Council, as published on the VCU Graduate Bulletin and Graduate School websites, take precedence over individual program policies and guidelines.
Branding is no longer a one-way communication model. Provides thorough coverage for designing comprehensive brand communications for real-world clients that involve physical experiences for consumers.
Dives deeper and builds off the content learned in the prerequisite course.
Addresses headline and body copy issues through presentation of students' work and research on major copywriters and their work. VCU Brandcenter. Thank you for your gift.
If you have any problems or questions, please email [email protected] Your gift will be deposited at one of VCU’s affiliated foundations. You will receive an acknowledgment of your gift by email. Thank you! Previous Submit. VCU Brandcenter Team Captures International Innovation Challenge Students collaborate with AT&T on Innovative Cloud Platform for Small Businesses NEW YORK, NY - JANUARY Finalists from The Innovation Challenge® ring the closing bell at the New York Stock Exchange on January 27, in New York City.
The VCU Brandcenter is a two-year, full-time master's program focused on developing the best creative problem-solvers in the world.
A renowned graduate branding program, the Brandcenter is part creative studio, part business school. The VCU Brandcenter offers students a master's degree to complement the advertising portfolio students create.
[ citation needed ] The program is known within the advertising industry for its intensity. The latest Tweets from VCU Brandcenter (@VCU_Brandcenter). The training ground for an elite force of creative problem solvers.
Deprecating tweets from a 2nd year copywriting student. Richmond, VA makomamoa.com Joined October 1, Photos and videos Photos and videos Account Status: Verified. Downloads. Members of the Virginia Commonwealth University community may log in below using their eID and password to download logos, photos, Web templates and other items, including brand marks for schools and units.Vcu brand center copywriting services